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Street Machine Weekend 2016
This event is organized entirely by the Street Wheelers Car Club. It is estimated that the members put in approximately 5,000 man-hours to plan and hold the show. The event in Lethbridge is promoted extensively through Alberta and advertised nationally to car enthusiasts. The Club promotes the city and the event at every car show its members attend. It is estimated that the event generates in excess of $2.2 million into the retail economy of Lethbridge. There are approximately 50,000 spectators drawn to the event each year.