Being Online: Trend Following VS Trend Setting.

In an online world it’s hard to understand the difference between just being online, versus making a lasting impression.

In the business world today, we think it’s easy and we are able to handle everything because we “understand” the online world. Well that’s the simple fact, we don’t.

Every month Google updates and changes ever so slightly, some social media is bought and sold, or a new app is created all together. There is always change happening.  How do you prepare for that? By following trends and creating your own.

There is a grand difference between trend setters and trend followers.  When you are a trend follower you are watching what other businesses are doing in your area, and seeing that it’s working for them, therefore you think if you copy what they are doing that it will have the same results for you. The problem with this is they have a different business than you. That’s right. What you offer is different than them! No two businesses are the same and therefore your online footprint shouldn’t be the same.  Trend Setters see what’s going on, then they think of something a little out of the box, and use the bare bones of the basic foundation to create their own marketing campaign. This is usually always rewarded online. People respond to new and different, because we like to see differences in businesses and what they are doing.

Let’s think back, my personal trend setter was doritos! Do you remember 3 years back when they got their commercials from their chip lovers? How great of a mass scale was that! For those of you who don’t remember please refer below,

 

With this idea it started the trend of mass user generated content which started flooding businesses everywhere, however after a few months people were sick of only seeing the user generated content, they wanted more, and thus people who took too long and then finally decided to follow this trend, were once again left behind.

Being a trendsetter is of a greater value because it keeps you one step ahead of your competetion instead of following in their footsteps.

Be a trendsetter online, not a follower.

Try something new, maybe it will flop, or maybe just maybe it’ll be the best decision you’ve ever made for your business.

By | 2017-12-11T03:00:29+00:00 April 11th, 2017|Small Business|0 Comments

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